Digital Adelaide 2022

Decision Makers Breakfast

For the first time, Digital Adelaide is proud to present the inaugural Decision Makers Breakfast in 2022.

Enjoy a hot breakfast and networking in the Vines Room at the National Wine Centre before Mal Chia takes the stage to share his insights into building high-performing marketing teams.

With his experience at Uber, Ryderwear and advising some of the worlds most exciting startups and e-commerce brands, he will share with you how to grow and scale a modern marketing team from the roles and functions you need, to the culture, systems and framework you need to attract and retain the best talent.


You’ll learn how to

  • Think outside the organisational chart.
  • Know when you need a specialist and when you need a generalist.
  • Understand the multiplier effect – how to 10X capacity without adding headcount.


Who should attend?

CMOs. Marketing Directors. Marketing Managers. People and Culture Manager. Anyone who manages or recruits a marketing team. Whether you’re at the start of your management career, or well and truly established, this is a not-to-be-missed event!


Event details

Venue: Vines Room, National Wine Centre, Cnr Hackney & Botanic Roads, Adelaide.

Date: Friday 29 July 2022

Time: 7:00 am – 8:30 am


About Mal Chia

Mal Chia

Mal is an award-winning marketing and ecommerce leader with over 20 years marketing experience both around Australia and abroad. As the CMO at Ryderwear, he led a 4X revenue growth in 2 years. Before this, he was an early-stage member of the Uber team, launching and scaling the brand nationally before doing the same for UberEATS.

As the principal of Mal Chia Consulting, he advises high growth ecommerce brands with a combined annual revenue over $150m. An early adopter of digital marketing, Mal has a deep understanding of every channel and how they can work together to deliver exceptional results by taking a data-led approach to problem solving. Mal advises and mentors numerous startups and scale ups, having won multiple awards