Schedule

Social Media Day

Thursday 15 July 2021

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8:00am

Registration and coffee open

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9:00am

Welcome

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9:15am

UGC in Social Ads

Presented by Will Giles, Filtrd

Find out more about the power of user-generated content in social ads with Will Giles. Will will be sharing a case study of his work with Canva.

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10:00am

Social Media Strategy

Presented by Michael Trevarrow, BankSA

Join Michael as he talks about creating content that reinforces the brand and supports sponsorship activities within the SA community.

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10:40am

Morning Tea Break

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11:10am

Social Media Day Panel

Chaired by Jen Evison, featuring Mike Bennet, Samuel’s Gorge, Louise Gleeson, SeaLink Travel Group and Jo Fort, Aussie Travel Code

Learn about their approaches to content creation in this unpredictable world. They’ll be talking you through how they developed a strategy, generated ad-hoc content and how they decided which approach suits their business best.

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12:45pm

Lunch Break

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1:45pm

Content creation in a 24/7 news environment

Presented by Kathryn Jensen, ABC Adelaide

Kathryn will discuss the importance of social media for news organisations in the modern age, how to increase community engagement, the value of moderation and the impact and fall out of Facebook’s decision to ban news organisations in Australia.

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2:30pm

E-Commerce Advertising

Presented by Sarah-Jane Picton-King, King Pixel Digital Marketing

Delve into the world of digital ads with SJPK, as she shares tips on how to optimise your ads to build a successful e-com store.

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3:30pm

Event Close

Digital Adelaide

Friday 16 July 2021

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8:00am

Registration and Coffee Open

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9:00am

Welcome

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9:15am

Customer Experience

Presented by Jaclyn Thorne, McGregor Tan / Expy

Jaclyn will be sharing some of her research findings in the area of customer experience. She’ll be drawing on her work at Expy, focused on optimising customer experiences through improving tech experience, staff experiences, product/ service and data visualisations.

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10:00am

Marketing Automation & Personalisation At Scale

Presented by Ryan Jones, Refuel Creative

Discover one of our most requested topics as Ryan Jones dives into Marketing Automation, and how it can be used to help all marketers, whether you’re B2B or B2C, run personalised campaigns at scale.

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10:40am

Morning Tea Break

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11:10am

International Digital Marketing

Presented by Mal Chia, Ryderwear

We’re thrilled to welcome Mal Chia back to SMDDA in 2021. Mal will give us a look behind the scenes of Ryderwear’s marketing department, and some insights into marketing in international markets.

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12:00pm

Shattering Expectations – Bringing Back an Iconic Brand

Presented by Polly Love, Menz Fruchocs and Dena Vassallo, SOCIETY

A real-world case study on Australia’s Violet Crumble. Learn first-hand what it takes to bring back on iconic brand, and how to shatter both consumer and business expectations. A must for all PR peeps!

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12:45pm

Lunch Break

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1:50pm

A Study in SEO

Presented by Amy Hourigan, Amy Who?

Amy will present a live SEO audit for one lucky business. Keep an eye on our Facebook page for your opportunity to enter the draw for a free SEO audit!

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2:35pm

Marketing Law in 2021

Presented by Paul Gordon, Wallmans Lawyers

Join Paul as he gives us an update on laws, policies and legal precedents that affect marketers and communicators alike. Copyright. Privacy. Defamation. Misleading advertising.

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3:35pm

Closing Remarks

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4:00pm - 6:00pm

Friday Drinks

Join us at the West Oak Hotel for a bevvy.