Schedule
Social Media Day
Thursday 15 July 2021
8:00am
Registration and coffee open
9:00am
Welcome
9:15am
UGC in Social Ads
Presented by Will Giles, Filtrd
Find out more about the power of user-generated content in social ads with Will Giles. Will will be sharing a case study of his work with Canva.
10:00am
Social Media Strategy
Presented by Michael Trevarrow, BankSA
Join Michael as he talks about creating content that reinforces the brand and supports sponsorship activities within the SA community.
10:40am
Morning Tea Break
11:10am
Social Media Day Panel
Chaired by Jen Evison, featuring Mike Bennet, Samuel’s Gorge, Louise Gleeson, SeaLink Travel Group and Jo Fort, Aussie Travel Code
Learn about their approaches to content creation in this unpredictable world. They’ll be talking you through how they developed a strategy, generated ad-hoc content and how they decided which approach suits their business best.
12:45pm
Lunch Break
1:45pm
Content creation in a 24/7 news environment
Presented by Kathryn Jensen, ABC Adelaide
Kathryn will discuss the importance of social media for news organisations in the modern age, how to increase community engagement, the value of moderation and the impact and fall out of Facebook’s decision to ban news organisations in Australia.
2:30pm
E-Commerce Advertising
Presented by Sarah-Jane Picton-King, King Pixel Digital Marketing
Delve into the world of digital ads with SJPK, as she shares tips on how to optimise your ads to build a successful e-com store.
3:30pm
Event Close
Digital Adelaide
Friday 16 July 2021
8:00am
Registration and Coffee Open
9:00am
Welcome
9:15am
Customer Experience
Presented by Jaclyn Thorne, McGregor Tan / Expy
Jaclyn will be sharing some of her research findings in the area of customer experience. She’ll be drawing on her work at Expy, focused on optimising customer experiences through improving tech experience, staff experiences, product/ service and data visualisations.
10:00am
Marketing Automation & Personalisation At Scale
Presented by Ryan Jones, Refuel Creative
Discover one of our most requested topics as Ryan Jones dives into Marketing Automation, and how it can be used to help all marketers, whether you’re B2B or B2C, run personalised campaigns at scale.
10:40am
Morning Tea Break
11:10am
International Digital Marketing
Presented by Mal Chia, Ryderwear
We’re thrilled to welcome Mal Chia back to SMDDA in 2021. Mal will give us a look behind the scenes of Ryderwear’s marketing department, and some insights into marketing in international markets.
12:00pm
Shattering Expectations – Bringing Back an Iconic Brand
Presented by Polly Love, Menz Fruchocs and Dena Vassallo, SOCIETY
A real-world case study on Australia’s Violet Crumble. Learn first-hand what it takes to bring back on iconic brand, and how to shatter both consumer and business expectations. A must for all PR peeps!
12:45pm
Lunch Break
1:50pm
A Study in SEO
Presented by Amy Hourigan, Amy Who?
Amy will present a live SEO audit for one lucky business. Keep an eye on our Facebook page for your opportunity to enter the draw for a free SEO audit!
2:35pm
Marketing Law in 2021
Presented by Paul Gordon, Wallmans Lawyers
Join Paul as he gives us an update on laws, policies and legal precedents that affect marketers and communicators alike. Copyright. Privacy. Defamation. Misleading advertising.
3:35pm
Closing Remarks
4:00pm - 6:00pm
Friday Drinks
Join us at the West Oak Hotel for a bevvy.