Digital Adelaide 2022

Abby Richardson

eCommerce Manager
Coopers Brewery

Abby leads eCommerce at Coopers Brewery. Her implementation of outcome-driven eCommerce strategies has resulted in increased sales and profitability online for home brewing brands, BrewArt and Coopers DIY Beer. Not afraid of a hands-on approach, Abby answers customer enquiries, designs website features, builds EDMs, implements promotional strategies and overseas fulfilment. Abby is passionate about providing the customer with an easy and engaging experience.