Digital Adelaide 2022

Joni Edson

Head of Digital Marketing Innovation
Flinders University

Joni is the Head of Digital Marketing Innovation at Flinders University.

As a driven senior-level marketing leader, she has a true desire to lead businesses to better understand and connect with their customers using targeted marketing strategies in both the traditional and digital landscape. She is passionate about educating, delighting and engaging customers to create brand ambassadors that ultimately amplify brand and revenues.

Driven by performance and commercial outcomes, She has a proven track record in marketing and digital leadership roles, in higher education and multi-site organisations where differentiation and the development and communication of a clear value proposition is key to realising strong growth projections.

Her breadth of experience provides me with the ability to lead teams and develop strategic partnerships with a focus on customer acquisition, retention and delivering on required commercial outcomes.