Digital Adelaide 2022

Rachael Fahey

Group Executive - Marketing and Communications
SAGE Group

Rachael is the Group Executive, Marketing and Communications for SAGE Group.


Through its specialist brands, SAGE Group offers a comprehensive suite of industrial digitalisation solutions, bringing together the brightest people and best technology to create a Smarter Future, Better World.
Joining SAGE in 2009 as the first marketing role for the business, Rachael was approached for the role for her unique approach to customer engagement, advocacy and brand differentiation.


A member of the SAGE Executive Leadership team, Rachael established a strong marketing capability, supporting the company’s broad diversification, uniquely positioning SAGE in its markets. This includes establishing four new company brands, the successful integration of four business acquisitions and international expansion, while the business has doubled its employees and tripled its revenue.


Before joining SAGE, Rachael led marketing communications for premium hotel brands, including Parkroyal, Hilton, Conrad and Hayman.